The cosmetic industry is very saturated. So, why did the founder of Buom Line choose to open an online beauty store?
A quick and easy example is shopping through the bread aisle at your local grocery store. There are so many brands and choices for the same type of bread. So how is that even sustainable in terms of competition and growth? The answer is product differentiation.
Ultimately, it begins with finding your niche market. What drives your passion and in which industry? The founder of Buom Line holds a strong passion for beauty and cosmetics, mainly with cruelty-free and vegan lashes. How can we compete with other companies that sell the same or similar products? Find a problem within that market and find a solution to satisfy it. The owner of Buom Line saw a problem with how current eyelashes on the market don't really suit her eye shape or looked too dramatically big. Her solution for herself and for potential customers are lashes that fit all eye shapes. This is product differentiation. Essentially, what will make your product different from the others. This will result in value for your products.
Translate your solutions into your final products
Don't be afraid to jump into a market with many competitors. If it's your passion, find ways to show your customers the value of the product they are receiving.
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